Johannesburg - On Tuesday 18 August, the South African Music Performance Rights Association (SAMPRA) launched the SAMPRA Development Fund. “The main objective of the SAMPRA Development Fund is to create ongoing sustainable support for SAMPRA members in a manner that adds long-term value to their livelihood and careers,” said Tiyani Maluleke, Chief Stakeholder Officer at SAMPRA. At the launch, SAMPRA CEO, Pfanani Lishivha, outlined seven key focus areas in which the Fund would assist artists who are SAMPRA members:
1. Education & Training
3. Music Production
4. Local & International Travel 5. Sponsorships
6. Retirement Annuity 7. Funeral Benefits
Lishivha explained that SAMPRA had partnered with institutions of higher learning and would, from next year, offer their members opportunities to study at these institutions in order to acquire the requisite skills to succeed in their craft as well as in managing themselves as brands and as entrepreneurs.
The Fund will also make funds available to assist artists and small record companies with funding to cover, in part or in full, touring costs for artists performing locally or internationally. “One of SAMPRA’s strategic objectives is the promotion of South African music locally and abroad. In order for us to achieve this objective, we need to be part of enabling platforms that purposefully and intentionally make this possible,” said Lishivha.
A number of musicians were ecstatic to hear that the newly established SAMPRA Development Fund would be assisting artists who are members of the organisation with covering parts of their music production costs.
Musicians such as Penny Penny, DJ Tira, Brenda Mtambo, Lady X, Yvonne Chaka Chaka, Donald, Tellaman and Gemini Major expressed their appreciation to SAMPRA for coming up with the
18 August 2020
initiative. Legendary singer-songwriter Yvonne Chaka Chaka went on to say that, “The initiative couldn’t have come at a better time.”
“Our members are the most critical component of our business. As an organisation, we want to see them continue to succeed and create music. We want to see them grow and develop as individuals and as businesspeople. The Fund enables us to support them beyond simply paying royalties,” said Maluleke.
“We will also be making an industry monetary contribution, in the form of a sponsorship, to music events such as awards, conferences and workshops to ensure that there is sustainable growth and impact in the industry in which we operate in,” added Lishivha. Industry bodies who need financial assistance from the organisation can apply for such assistance via the Fund’s website.
Renowned award-winning music director and producer, Alexis Faku, called SAMPRA’s initiative “a game changer”.
2020 has been an extremely challenging year for most people but more so for people in the entertainment industry. The SAMPRA Development Fund has been welcomed with much anticipation by artists.
The launch of the SAMPRA Development Fund was also received warmly by SAMPRA stakeholders. The Registrar of Copyright was also represented at the launch. “Congratulations to SAMPRA and its members. We therefore look forward to see a beneficial implementation of this important initiative,” said Kadi Petje, Senior Manager: Registrar of Copyright.
SAMPRA also launched their new colourful but understated corporate identity as well as the corporate identity of the SAMPRA Development Fund