The whole country normally goes crazy this week, but Covid's in full effect so stay put.
You have to think different this year and beyond, train your mind to realy see opportunity where before never imagined, shift your thinking to accomodate the new inevitable changes the world is faced with. Events being cancelled and all of us quarantined we've relied on our cellphones and the internet along with platforms such as GeeGo to get a piece of the things we're missing.
Have you ever thought of a possibility of experiencing Durban July in your living room in full HD? Traveling from your bathroom and carrying your luggage (toiletry bag) to you bedroom (hotel) then changing to your new clothes (bought online or home made) then finally making a grand entrance in your living room. Wait, excuse you a moment, before you sit make sure you visit the bar (kitchen) and fix yourself a drink. Rock your shades and go get some fresh air outside and browse instagram stories to see what other inmates like yourself are wearing.
Can you imagine watching Bonang's dress on GeeGo and TV, betting for your favorite horse on Hollywood bets online, watching performances from many different artists in their studios and living rooms - basically all the fun but no travelling. Do you see it now?
We might need a 1 day pass to get some alcohol for this one though. *hides around for Bheki Cele lol*
The Durban July Handicap is a South African Thoroughbred horse race held annually on the first Saturday of July since 1897 at Greyville Racecourse in Durban, KwaZulu-Natal. Raced on turf, the Durban July Handicap is open to horses of all ages. It is South Africa's premier horse racing event and currently offers a purse of R4.25 million. Durban July is not only about horse racing but it’s also includes fashion showcasing and luxury dining marquees where the rich meet to get pampared by brands or with their hard earned money - unfortunately ticket prices are not designed for the average joe in mind. In 2019 best dressed award was taken by Boitumelo also known as Boity on social media , she was wearing a purple color that represented royalty since she was an ambassador for Moët and Chandon.
As South Africa wrestles with the Covid-19 pandemic, the organisers of the Vodacom Durban July have suggest virtual Saturday of Durban July, and they have committed to adhere to all the physical distancing regulations that may be in place at that time. This means all the updates of the event will be available online also the entertainment will be available online .
“The Durban July is the pinnacle of the South African racing calendar, and there is massive support from the racing community, sponsors, media and the many regular supporters who attend the event,” said Gold Circle CEO Michel Nairac.
"We are wholly aligned with the national plan to deal with this pandemic, and whatever regulations are in place at the time of the Durban July will be strictly enforced,“ he added.
With three and a half months to go before the race day, Gold Circle’s Marketing Executive, Steve Marshall, said that there will be inevitable adjustments to activities on the big day, but said that it was still too far in the future to be able to make those decisions although he confirmed that multiple scenarios were being considered.
He said that the traditional three month fashion programme that is synonymous with the build-up to the Durban July will be affected, and more emphasis will be placed on the race day fashion programme this year.
“The Durban July Young Designer Award is a critical part of that programme, and it is already being worked on as part of the syllabus at many fashion design colleges and technikons,” said Marshall.
“This pandemic has forced all South Africans to rethink the way we go about our daily lives, and we will be doing the same with the fashion programme and embracing digital technology as best we can to keep the important elements of the fashion programme going without compromising any of our support for the national regulations in place to fight this virus,” he added.
Ethekwini Tourism sector and Economic Development Deputy Manager , Phillip Sithole stated that he supports the initiative of the online Durban July Event.
We support this initiative and we know for a fact the country will enjoy and appreciate it. Maybe our thoughts should also consider and work on a collective plan to ensure freelancers, artists and many others who have been sidelined get to participate and earn.