Mbidzo, the Calling

Mbidzo, the Calling

Lesego Komane


A Short Film by the leading fashion designer Craig Jacobs, founder of Fundudzi.


"We are so excited & honored to have worked on such an amazing campaign project, with such talented creatives! Passion drove us together to make this beautiful piece of art!" - Amahle Mtengenya

A yearning for a place never traversed; the stirring precognition of an unknown kindred.

 Introducing Mbidzo | The Calling, a visual exploration of unexplained connections and the longing from Fundudzi by Craig Jacobs. The fashion film, directed by emerging filmic talent Amahle Mtengenya with fashion direction by Amy Zama, presents Rox Roberson and Monde Mcebo Ngcobo as two characters with an unexplained bond.

The film juxtaposes a gritty urban jungle with the serenity of a place unsoiled by the noise of our everyday lives, and boasts a soundtrack by Naked DJ featuring Kiss Beats. The searing backdrop complements a collection which moves from hardwired details including harness inspired flourishes in a distinctive African incarnation and vegan leather shorts to fluid silhouettes and razor-sharp tailoring.

The new trans-seasonal range is largely fixated with menswear codes, but as the characters reveal, the barriers between what we deem men and women should wear are eroded. This, however, is in no way a gender-neutral collection.

 Mbidzo | The Calling is complemented by a dramatic lookbook lensed by Simz Mkhwanazi of Best Friends with creative direction Amy Zama.

To  shop the garments, visit www.fundudzi.com. Fundudzi by Craig Jacobs is also available at Africa Rise, Sandton City (opposite Mugg&Bean) and at Space Man in Rosebank @The Zone.

 


About Fundudzi by Craig Jacobs

With its mantra, Clothing with a conscience, Fundudzi by Craig Jacobs is inspired by the sacred lake of the Venda who believe you can hear their ancestors drumming beneath its waters at night.
 
Recognised as Africa’s first ethical and sustainable brand, Fundudzi was co-founded by Craig Jacobs in 2004 as a conduit to re-tell African stories.
Recently named Best Eco-Luxe clothing brand at the African Excellence Awards 2020, Fundudzi has showcased collections at leading platforms in London, Paris, Milan, Lisbon, Luanda, Maputo and across South Africa.
 
Fundudzi is Modern. Meaningful. Inimitably African.


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