“Madjozi is a new kind of global pop star…She pays homage to her heritage while updating it for the moment, cutting across continents and genres.” – New York Times “The Radical New Poster Child for Pan-African Pride” – Vogue
Reinforcing her pursuit of embracing her heritage, award-winning South African rap disruptor Sho Madjozi releases her latest ninetrack mixtape, What A Life, today. A celebration of individuality, it is a fusion of gqom, Afro-pop and the fast and exciting wave of new-age Xitsonga pop, proving that while you can take the girl out of the village, you certainly can’t take the village out of the girl. Stream it HERE
At its core, this is a project that champions the idea of embracing who you are, and is a brilliant showcase of what you can be when you are proud of where you are from.
What A Life gives us a confident and vibrant Sho Madjozi. It dives deep into the sounds of her birthplace in Limpopo, in Northern South Africa. This time around, Sho spins universal rhymes about love, friendship, dance and, for the first time, insight into her recent globetrotting success, with a sneak peek into the whirlwind few years the trendsetting Afro-pop songstress has had.
Highlights include the cheeky socio-political commentary of “DiHawks”, the vibey hardhitting anthem “Sena Ala”, and the electrifying Xitsonga dance hits “Amajoy” and “January.” Perhaps the most noteworthy is “Shahumba” featuring the legendary Tsonga singer and producer, Dr Thomas Chuake, in his first ever collaboration.
With What A Life, Sho continues her quest of global domination while staying true to her colorful, cosmopolitan roots.