Soundcloud introduces new pay model for independent artists.
In an industry-first move, SoundCloud, the next-generation music entertainment company, announced today the introduction of fan-powered royalties, a more equitable and transparent way for emerging and independent artists to earn money on SoundCloud. Fan-powered royalties are a new model of payouts that is driven directly by an artist’s fan base. With this move, each listener’s subscription or advertising revenue is distributed among the artists that they listen to, rather than their plays being pooled - benefiting rising independent artists with loyal fans.
“Many in the industry have wanted this for years. We are excited to be the ones to bring this to market to better support independent artists. SoundCloud is uniquely positioned to offer this transformative new model due to the powerful connection between artists and fans that takes place on our platform,” said Michael Weissman, Chief Executive Officer, SoundCloud. “As the only direct-to-consumer music streaming platform and next generation artist services company, the launch of fan-powered royalties represents a significant move in SoundCloud’s strategic direction to elevate, grow and create new opportunities directly with independent artists.”
Fan-powered royalties levels the playing field for independent artists by tying payouts to fandom. Artists are now better equipped to grow their careers by forging deeper connections with their most dedicated fans; and, in turn, fans can directly influence how their favorite artists are paid. Fan-powered royalties reflect feedback from the independent artist community on SoundCloud who want equitable payouts, transparency, and control over their own careers.
The nearly 100,000 independent artists monetizing directly on SoundCloud through SoundCloud Premier, Repost by SoundCloud or Repost Select will benefit from fan-powered royalties beginning on April 1, 2021. The roll-out of fan-powered royalties is backed by an extensive artist education campaign and direct, ongoing outreach with the independent artist community and industry partners.